Pacific Foods had a loyal following of their soy beverages. Our job was to upgrade their brand and packaging to extend their success into new markets without eroding their customer base. We updated the brand identity type while retaining their teal green color scheme. The packaging got a major overhaul. Our goal was to create an attractive, high-visibility package that would clearly position the products with consumers. With over 10 types and flavors, product differentiation was important. Color photography stimulated appetites for soy beverages while educating consumers on preferred applications by type. The result, major sales increases for Pacific Foods and expansion into major grocery chains.

Want to know more? Click here and we will send you a complete case study on Pacific Foods soy beverages project.