Over 300 SKUs of connectors, cables and spools of wire. We surveyed the retail landscape and found a mass of disorganization within the home audio/video/phone accessory category. First, we looked at the basics. A simple color code system with easy to read category type. Subtle background images enhanced the overall look and would help end-users further differentiate categories. Products were clearly displayed in blister packages with clear, concise descriptive copy. The new package design helped Leviton expand their distribution in a category where packaging is basically the only point of differentiation.