Supra Products line of key lock boxes was in need of a packaging face lift to invigorate sales. Research indicated consumers like the brand name StorAKey, and functioned as an appropriate product descriptor. With that in mine we reworked the StorAKey branding for improved readability at point-of-sale. Still some consumers mistook the product for a combination lock. Next came the step-by-step icons that clearly demonstrated the operation of the StorAKey product. And consumers got it. Copy points suggested "fascinating ways to use StorAKey", while reinforcing the convenience and security message. Line extensions into the auto market further complimented the core residential market. Supra experienced significant retail sales growth in the first year of the introduction of the new package design.