Can you take an industrial product and reposition it into the consumer market? Yes, we can do that. We started by identifying the potential target markets and developed a strategy for introduction. As part of our early research we met a buyer for a major retail chain that was willing to provide input on our work for Desco. The insights he provided proved valuable. We needed to expand from Desco being a one-product company, so we created a half-size "HandyMat" for smaller household projects. Next, our structural people designed a cost-effective corrugated wrap that could hold the product and withstand shipment. We added bright graphics using opaque white on kraft and overprinting it with yellow. Side panels illustrated recommended usage. Overall the look was tough and durable, just like the product.