Pacific Foods sensed an opportunity to compete in the lactose-free milk category. A new package configuration they had acquired offered long shelf life in a resealable container. At retail the package would be positioned next to competing brands in the refrigerated dairy case, but the Pacific products would not need refrigeration in transit or in warehouse storage, a plus for retailers. In addition, this could also be an opportunity to introduce this market segment to soymilk, the mainstay of the Pacific product line. The graphics would be fresh with high appetite appeal visuals. The photography required numerous "sets" of cereal meticulously glued together to create just the right splash when the milk hit it. No plastic props of splashing milk here; it is the real thing. All this attention to the details paid off in the final results.