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When
we started with Clif Designs they had a warehouse full of old Styrofoam
inserts and a host of related headaches. Our mission was not only to design
a new captivating package, but also to make their packaging efficient
as well as effective. Our structural designers reconfigured the corrugated
boxes to eliminate the Styrofoam inserts and get the job done by using
corrugated components. For the line of their innovative small tweeters
we developed a clear acrylic tube with five-color printed inserts. The
graphics from the tubes was extended to the larger corrugated containers
to complete the brand image. In addition to a big sales increase, the
client enjoyed lower overall packaging costs and regained square footage
with a sixty-percent reduction in packaging storage needs.
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