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Crosscut
Frontier Foods wanted a package with the look and feel of a Pacific Northwest
logging camp while offering the benefits of advanced
food packaging technology. A collection of unique photographs from the
Oregon Historical Society started the process. We carefully reworked the
photographs to create backgrounds that would provide a period look, while
adding carefully styled food photography that would drive home appetite
appeal. The outer wrap carton was designed with an old-fashioned scalloped
edge die-cut that was then face glued for added dimension. The side panels
told the tale of "Crosscut", the famed chuckwagon cook that created these
hearty and great tasting recipes.
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