We were there from the very start with Green Elephant. It began with a simple request, come up with a memorable name and a brand identity to match. The result? Green Elephant. Next, the package design. We wanted to keep with the theme of the environmental nature of the product and develop a package for the birdhouse and feeder kits that had an organic look and feel. Working with our structural designers we created a corrugated box in a shape that replicated the shape of a birdhouse. The shape caught consumers attention and the tactile nature of the box made it irresistible to pick-up and investigate. The educational copy and illustrations further drew customers to the products. Some retailers requested assembled samples for point-of-sale, so we recommended adding assembled products to the product line to kill two birds with one stone (no pun intended).